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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories
by: Johan Bruyneel, Bill Strickland

List Price: $25.00

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Used Price: $10.79
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Availability: Usually ships in 24 hours Binding: Hardcover
Dewey Decimal Number: 796.620944
EAN: 9780618879373
ISBN: 0618879374
Label: Houghton Mifflin
Manufacturer: Houghton Mifflin
Number Of Items: 1
Number Of Pages: 240
Publication Date: June 04, 2008
Publisher: Houghton Mifflin
Studio: Houghton Mifflin
Sales Rank: 9822

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Editorial Review:

Product Description:
On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world's most celebrated champion, Lance Armstrong

Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.

We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team's race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn't the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.

Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- The Other Side of the Tour de France and cycling
Great book, easy read. If you love bicycling and the Tour de France this is another side of the race. This book is not just about bicycle racing. There are many themes going on. The story of Johan Bruyneel, Lance Armstrong, Team Discovery and other cyclist, then the life philosophy that anyone can apply to their life.

Rating:

- A great book!
This is a great book that I really enjoyed. It was well worth the money. I can't say it exceeded my expectations because they were very high. I can say that I wasn't disappointed at all. Thank you for making this great book available.

Rating:

- and so it goes
Thanx for the insight of the spectacle surrounding the most exciting sport in the world. I might as well keep on!
see you on the pavé roads in Belgium!

Rating:

- Tearing The Cranks Off
The only problem with the book is that it's too short! If you watch the Tour De France on TV you will love this book. The book covers everything from Johan's surprisingly successful career as a professional cyclist to the inside story about Lance's bluff on Alpe d'Huez. And it's quite well written. Even if you're a sports fan but not yet a cycling fan it's a great read.

Rating:

- 4.5 Stars... Excellent 'memoir' for Tour de France aficionados (and more)
Johan Bruyneel, the team director of the US Postal/Discovery teams from 1999 to 2007, hails from Belgium (as do I), and I kinda grew up with him watching him on TV (he is 4 years younger than me, yea I'm giving away my age here). After a somewhat unremarkable professional cycling career (the highlight being wearing the yellow jersey in the 1999 Tour for one day), Bruyneel struck a bond with Lance Armstrong, and at the young age of 34 became the team director for the US Postal team.

"We Might As Well Win: On the Road to Success With the Mastermind Behind Eight Tour de France" (224 pages) brings Bruyneel's musing on what it was like to be Lance Armstrong's team director, and what a delight it is to read. Bruyneel is his humble self, even though confident all the way through. The ... Read More

Books : We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories