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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely

List Price: $25.95

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Used Price: $14.96
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Availability: Usually ships in 24 hours Binding: Hardcover
Dewey Decimal Number: 153.83
EAN: 9780061353239
Format: Roughcut
ISBN: 006135323X
Label: HarperCollins
Manufacturer: HarperCollins
Number Of Items: 1
Number Of Pages: 304
Publication Date: February 19, 2008
Publisher: HarperCollins
Release Date: February 19, 2008
Studio: HarperCollins
Sales Rank: 164

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Customer Reviews

Average Rating: out of 5 stars

Rating:

- Great Behavioral Econ Book
Excellent use of science and economics to explain some of the irrational decisions we make every day. Other reviews have captured the good parts adequately.

I agree with the review below me. His science is seemingly unassailable, but many of his "solutions" to problems seem to come from a left perspective. However, this was rare and the book generally refrains from normative analysis.

Overall excellent read, but not as captivating as Freakonomics was when it first came out.

Rating:

- Love The Studies so-so on the Social Commentary
The behavioral economics and studies behind this book are genuinely fascinating. It will challenge the way that you make decisions and reveal irrationality behind your most recent purchases. I had a great time reading it but I did move past some of the social recommendations that he makes in the book.

It's not that I think they are not good ideas, its just that I see them as irrelevant to the overall theme of the book. That is just the way that I read the book, but if you are interested in social commentary and possible solutions to irrationality in society, it can give you some interesting topics to think about.

Rating:

- Great reading, entertaining, and very rational
This book is a combination of a very entertaining reading with great content. Ariel presents the results of several social experiments he has conducted during years of research. Most of them are unexpected, or should I say irrational? But most of those behaviors are really predictable regardles of how ilogical they seem.

You can apply the lessons learned in this book to your daily life, if you are going to business school this would be a great complement to any of your courses (marketing, ethics, finance, etc.)

Best of all, it is very, very entertaining.
I hope you enjoy this reading.

Rating:

- No economist can afford to miss this
Today's mainstream economics is largely based on assumptions of rationality. Ariely shows that such assumptions are completely wrong. This has large implications for running an economic system that achieves a good life for people. People are constantly trying to improve their lives by buying more "stuff," but within very short time periods they find themselves dissatisfied again. The most common measure of economic prosperity used by mainstream economists is the GDP--which essentially counts up what people spend on stuff. Is it any wonder that GDP statistics do not correlate well with quality of life? No economist can afford to miss reading this book. For more on this, see The Loss of Happiness in Market Democracies and Beyond Growth: The Economics of Sustainable Development.
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Rating:

- Insightful quick read
In this book, Dan Ariely describes some of the ways people act and react to various real life economic situations. He provides great insight into context of why we do some of the things we do and supports his conclusions with examples of some of the research he has performed with other researchers.

Incredibly well written and a quick read.

Books : Predictably Irrational: The Hidden Forces That Shape Our Decisions